Customer Relationship Management How well do you know your customers?
Regardless of the stage you are at in your CRM development, you are undoubtedly under pressure to make it succeed.
If you do, you’ll need to avoid a market paved with stories of massive financial investments and commitments to CRM, resulting in unrealised or immeasurable business benefits, complex technology, badly integrated systems, low or no take up of the solutions in the organisation and a general lack of credibility for the CRM strategy.
In fact, research by CSC last year into the Customer Management market shows that companies in the US and UK are finally losing patience with it and critically losing customers. It’s time to reassess your CRM strategy.
With more companies focusing on increasing their return on investment, now is the time to re-examine your strategy, tools and investment. CSC can help you realise the full benefits of your CRM investments by identifying, prioritising and acting on the opportunities to improve your initiative and its value to your business.
Using our proven CustomerConnect methodology, we bring together business insight and technology expertise to develop and deliver long-term relationships with your customers and suppliers, improving communications, efficiency, delivery and profits.
Our three step end–to–end approach enables you to:
Define the vision: Understanding how CRM supports your business strategy and examining your requirements from four critical viewpoints: strategy, business, operations and IT.
Fill the gaps: Assessing the current state of your CRM solution to determine which elements are ineffective or missing, and define what needs to be done. Using our experienced solution specialists, we can ensure a rapid and effective implementation of action plans.
Manage the change: CRM is founded in business change, and for it to succeed you need a strong change management programme. Our track record in award-winning business improvement and change management makes CSC a powerful partner to drive collaboration and change through your business.
Get connected to experience and insight. Get connected to CSC.
Our end-to-end customer management solutions are founded on over 10 years' experience in data warehousing, analytics, call centres and e-business, with experience across the retail, consumer goods, and financial services sectors.
We support a broad range of technologies, with skilled specialists and alliances with Siebel, Oracle and SAP.
For general enquiries about our capabilities please telephone C@ll CSC on 0845 602 4204 or use our Contact Us page.
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