CSC UK: Exploiting CRM - Connecting With Customers

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Exploiting CRM - Connecting With Customers


		Download the file Microsoft Word File Size: 124 KB

Author: Patrick Molineux

Summary:
'Exploiting CRM - Connecting With Customers' is produced in association with the Management Consultants Association and is to be published at the end of November. It is authored by CSC's very own CRM consultant Patrick Molineux. Patrick presents a holistic approach to CRM including the customisation of the marketing mix and how organisations should connect with customers.

The download above contains a summary of the book. If you would like more information or wish to acquire a copy of the book, please contact Annie Bailey via email > abailey8@csc.com.


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